Caleb’s Powerful Journey: Beyond the Bite & Into the Future

Some people face challenges that change their lives forever. But only a few take those challenges and turn them into something even greater. Caleb Swanepoel is one of those rare individuals.

In 2015, Caleb was attacked by a great white shark while free-diving off the coast of South Africa. He lost his right leg, but what he didn’t lose was his unbreakable spirit, his love for the ocean, and his drive to inspire others.

For many, an encounter like Caleb’s would have been the end of their time in the water. But Caleb saw it differently. Instead of letting fear win, he chose to take back his power, returning to the ocean, competing in adaptive surfing, and pushing himself to new limits.

His journey is one of resilience, courage, and hope, proving that no matter what life throws at you, you can rise above it.

The "Beyond the Bite" Campaign - Changing the Narrative

Caleb’s story is now part of the Sharks Under Attack Campaign, which challenges the way we see sharks. Not as monsters, but as misunderstood creatures facing their own struggles.

The "Beyond the Bite" campaign shines a light on Caleb’s powerful journey and how his experience transformed not only his own life but also his perspective on sharks and ocean conservation. It’s about moving forward, finding strength in the unexpected, and choosing to see the bigger picture.

Turning Pain Into Purpose

What makes Caleb’s story truly remarkable is that he’s not just surviving - he’s thriving. He’s become a motivational speaker, an athlete, and an advocate for adaptive sports and ocean conservation.

Join the Movement

The "Beyond the Bite" campaign is more than just Caleb’s story - it’s a call to action for all of us to look at challenges differently, support conservation, and embrace resilience in our own lives.

Because the strongest people aren’t the ones who never fall - they’re the ones who rise again.


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The word "Kiff" is a South African term meaning "cool".

We're an outdoor brand that focuses on the technical & durable capabilities of outdoor gear with an ethos built around social responsibility.

We share and understand the passion, commitment and sacrifices, when it comes to outdoor exploration. For this reason you will find a unique commitment in every product we make. 

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